Motto Mortgage - Brand Launch
Group Creative Director responsible for (confidential) pre-launch strategy, planning and initial presentations for c-suite, legal, brand marketing, franchise sales and investor relations team. Champion cross-functional teamwork to develop all brand materials needed to launch a new (franchise) mortgage company that has quickly grown to over 150 offices across 40+ states. Oversee a complex (written and visual) brand standards manual. Help facilitate (multiple day and location) photoshoots. Identify and deliver multi-channel brand assets; franchise sales, real estate broker, Loan Originator, general awareness and consumer messaging. Template assets with variable data allows each office to customize office name and (LO) Loan Originator information.