Gatorade
Dedicated (five year) role servicing this client. Also includes being promoted to senior role based on this work. Creative direction, project management, creative design (and production) of multi-channel consumer campaigns and in-store merchandising. Large format graphics for vehicle wraps, billboards and corporate offices. Ownership of large programs from initial concept through fulfillment; including on-site event activation and delivering once-in-a-lifetime (destination) prizes with VIP access. Grow and evolve brand preferred relationships with vendors, co-op partners, media, licensed property owners, sporting venues, teams and athletes.