ESPN - THE HOUSE

Creative direction, design production and project management from start to finish; including fulfillment of on-site consumer prize. Program generated close to $40 million in ad sales revenue and marks the most successful promotion in five consecutive years based on the overall design and activation. This success was born from upfront creative direction and account leadership; with the goal of delivering more value to the client while making it easier for a greater number (almost 400) affiliates to participate in the promotion. Fully integrated kick-off collateral, interactive flash website, video spot and custom animation deliver visual ownership to the overall program. Activation of customizable kit (digital download materials) drives increased participation and provides new tracking capabilities.